キュゥべえ (Kyuubee)





Voice Actor

Emiri Katou (Japanese)
Cassandra Lee (English)
Loretta di Pisa (Italian)

“I want you to form a contract with me and become magical girls!”

Kyubey (キュゥべえ Kyuubey?) is an Incubator, also known as a Messenger of Magic. It grants normal girls' wishes in return for their soul.


Kyubey is a small, cat-like creature. It has white fur and four ears, one pair representing the average cat and the other similar to those of a rabbit's. It has red eyes and golden rings around the longer ears. At the bottom of the ears it appears that it is separated into three, along with a pink-white fade and three red ovals. These ears seem to be what turns the girls into Magical Girls, as seen when it makes Sayaka's gem. It has a large tail and pointy ears, inside of the ears is dark pink. On it's back is a red egg shape that is able to flip open to remove grief seed fragments.


Kyubey is a creature who makes contracts with young girls to turn them into "Magical Girls" so that they can fight witches. In this process, the girl makes a wish and Kyubey grants it, but in return, the girl's soul is put in a small gem, which is also the source of their magic. If destroyed, the magic will disappear and the girl will die. If it turns black, like Sayaka's did, the gem will turn into a grief seed and the girl will turn into a witch.

Much like the rest of it's race, Kyubey does not possess any human emotion. As seen in a later episode, Kyubey refers to Magical Girls' bodies as empty shells when explaining why Sayaka "died" when separated from her soul gem. This may also be why Homura got angry when Madoka threw it. Kyoko claims that it tricked and turned them into zombies, though it wasn't it's intention. It believed that it was doing a good thing, seeing as it was convenient that they were basically invincible.

Despite his emotionless attitude, it apparently likes hot baths and human food, as seen in episode 2. It is also able to bleed, though it can reproduce it's body and eat the old one. This body reproduction ability can be used whenever Kyubey's body is too damaged to be used or simply at an inconvenient state. (For example, being covered in bullet holes from being shot at.) It has an unlimited amount of these extra "bodies" that could be used, but it says that it would be more convenient to not use them so much.

It is unsure whether it believes it is superior to the girls or if it's unaware of it's rudeness since it's an alien. As example, the creature doesn't use honorifics when speaking to or about the girls and uses pronouns like "boku" (translating to "servant") and "kimi" (translating to "lord"), also forgetting the usage of other polite words.


  • Its name is a mixture of hiragana and katakana, which is fairly uncommon.
  • Kyubey's appearance and name share an affinity to Kyuubi, mythical Japanese foxes with nine tails. In folklore, Kyuubi were known to possess men and have them do the Kyuubi's bidding, a trait identical to Kyubey's desire to collect energy from magical girls.


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